2021 E-Commerce Data Announced.
2021 E-Commerce Data Announced.
In 2021, e-commerce volume in our country increased by 69% to 381.5 billion TL. Order numbers increased by 46% from 2 billion 297 million units to 3 billion 347 million units.
The ratio of e-commerce to general trade was 17.7% in 2021. The month with the highest rate was November, known as the campaign month in e-commerce, with 20.4%.
92% (349 billion TL) of e-commerce took place domestically, while 4% was made by purchases made by other countries from our country, and the remaining 4% was made by purchases made by our citizens from abroad.
The number of businesses operating in e-commerce in our country in 2021 reached 484,347. Of these businesses, 26,442 operate as service providers registered with ETBİS, while 472,604 operate in e-commerce marketplaces. The number of sites registered with ETBİS has reached 31,592. 14,699 of our businesses operate in e-commerce on their own sites and also sell in e-commerce marketplaces. When e-commerce expenditures in 2021 are compared to the population aged 18-70 in our country, e-commerce expenditure per capita increased by 69% in 2021 compared to the previous year and amounted to 4,749 TL.
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